And it's also why you don't often get big surprises from big companies - but what you do get is a product that is generally delivered on time, and which is absolutely rock solid. It's a complex process, that's well tuned. It will be developed in a way that minimises the need for additional tools and technology, while still giving the new device a competitive advantage. What's more likely is that the product has been in planning for more than a year, and that it's based on a perceived gap in the marketplace. When a new camera comes to market from one of the major players, it's rarely the result of a back-of-an-envelope idea. Design and Productionįirst, let's look at how a major Japanese manufacturer designs and makes a product. It is more a reflection of what it means to use a product in a professional context, and how to asses the risk of using software that does not have the same history of testing as professional equipment from a large Japanese manufacturer.

None of what follows is a criticism of them or their work. In order to understand why, it's a good idea to look at this question in the light of two completely different scenariosįirst of all I want to say that I'm a huge admirer of the work that Magic Lantern does. There are several answers to this, and it's by no means certain that any of them are 'yes'. Someone asked us the other day whether it was safe to make a commercial production with Magic Lantern software running on a Canon EOS 5D mk III. Can you do serious work with Magic Lantern?

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